How to Network in a New Industry Without Feeling Awkward
Networking is a powerful tool for building relationships, growing your career, and finding new opportunities. But when you're entering a new industry, it can feel intimidating and even awkward. You may worry about not having enough experience or not knowing the right people. The good news? You don’t need to be an industry veteran to start networking effectively. With the right approach, you can overcome the initial discomfort and build meaningful connections that help you thrive in a new field.
In this post, we’ll explore strategies to network confidently in a new industry… without the awkwardness.
1. Do Your Homework: Understand the Industry First
Before diving into networking, it’s essential to familiarise yourself with the industry you’re entering. Research key trends, major players, common jargon, and current challenges. Understanding the landscape will make you more comfortable when engaging with professionals in your new field.
Here’s how to get started:
Read industry reports and blogs: Look for industry-specific publications and blogs to get a sense of what’s happening in your new field.
Join industry groups: Online forums, LinkedIn groups, and other professional communities are great places to observe conversations and learn from insiders.
Follow thought leaders: Identify key figures in the industry and follow them on LinkedIn or Twitter. Their posts will give you insight into trends, challenges, and important topics of discussion.
Doing your homework gives you the confidence to participate in conversations and ask relevant questions when you start networking.
2. Leverage Your Existing Network
Even if you’re switching industries, your existing network can still be a valuable resource. Chances are, someone in your circle has connections in the field you're entering or knows someone who does. Don’t hesitate to ask for introductions—people are often willing to help if you approach them thoughtfully.
Here’s how to tap into your current network:
Reconnect with old contacts: Reach out to former colleagues or classmates who may have connections in your target industry. Let them know about your career transition and ask if they can introduce you to someone who might offer advice or guidance.
Ask for recommendations: If you don’t know anyone directly in the industry, ask your network if they can suggest relevant groups, events, or professionals you should connect with.
Use LinkedIn: LinkedIn is a powerful tool for identifying second-degree connections. Look for mutual contacts in your desired industry and ask your connections to facilitate introductions.
Leveraging your existing network gives you a head start and helps you ease into new conversations with warm introductions.
3. Attend Industry Events and Meetups
One of the most effective ways to network in a new industry is to attend industry events, conferences, or meetups. These gatherings are designed to foster connections, and many attendees are there for the same reason: to meet new people and learn from others. The key is to approach these events with the right mindset.
Here’s how to make the most of industry events:
Start small: If large conferences feel overwhelming, begin with smaller local meetups or webinars. These settings are often more intimate and less intimidating.
Be curious and ask questions: You don’t need to be an expert to participate in conversations. Instead of focusing on what you don’t know, ask thoughtful questions to learn from others. People love to share their expertise, and asking questions can help build rapport.
Follow up after events: If you make a meaningful connection, follow up within a few days. Send a polite message or LinkedIn connection request, thanking them for their time and reiterating something you discussed.
Attending industry events helps you meet professionals in your field, learn from experts, and create a presence in your new industry.
4. Offer Value Before You Ask for Help
One common mistake people make when networking is asking for help too early in the relationship. Instead, focus on offering value before you ask for anything in return. Even if you’re new to the industry, you can still provide value by sharing knowledge, offering insights from your previous career, or connecting people within your network.
Here’s how to offer value:
Share helpful content: If you come across an interesting article, podcast, or report relevant to the person you’re networking with, share it with them. It shows that you’re thoughtful and engaged in the industry.
Help with their projects: If someone mentions a project they’re working on, offer your assistance if you have the relevant skills or knowledge. Volunteering your time or expertise is a great way to build relationships.
Make introductions: Even if you’re new to the industry, you may know someone who can help the person you’re connecting with. Facilitating introductions is a generous way to add value.
By offering value first, you build trust and credibility, making it more likely that people will want to help you when you ask for guidance or opportunities later on.
5. Embrace Informational Interviews
Informational interviews are a fantastic way to learn more about a new industry while building relationships. These informal conversations allow you to ask industry professionals about their experiences, get advice on breaking into the field, and expand your network. The key to successful informational interviews is to approach them as learning opportunities, not job requests.
Here’s how to set up and conduct informational interviews:
Reach out politely: When reaching out to someone for an informational interview, be respectful of their time. Keep your message short and express genuine interest in learning from their experiences.
Prepare thoughtful questions: Show that you’ve done your homework by asking specific questions about their career path, the industry, and any advice they have for newcomers.
Follow up with gratitude: After the interview, send a thank-you note. Express your appreciation for their time and mention one key takeaway from your conversation.
Informational interviews help you learn from insiders and build connections without the pressure of asking for a job.
6. Be Authentic and Patient
Networking is about building genuine relationships, not just collecting business cards or LinkedIn connections. Focus on forming authentic connections by being yourself, showing genuine interest in others, and being patient with the process.
Here’s how to stay authentic while networking:
Be yourself: Don’t try to impress others with knowledge you don’t have. It’s okay to admit that you’re new to the industry and eager to learn.
Take a long-term approach: Networking isn’t about immediate results. It’s about cultivating relationships that will benefit you in the long run. Be patient and focus on building trust and rapport over time.
Listen more than you speak: When networking, aim to listen more than you talk. Ask questions, listen to others’ stories, and show that you’re genuinely interested in their experiences.
Authenticity will help you stand out and create deeper, more meaningful professional relationships.
7. Leverage Social Media for Virtual Networking
In addition to in-person networking, social media (especially LinkedIn) offers a powerful platform for connecting with professionals in your new industry. Virtual networking allows you to engage with people and build relationships without the pressure of face-to-face interactions.
Here’s how to network effectively online:
Engage with content: Comment on and share posts from industry leaders, join discussions in LinkedIn groups, and post relevant content to demonstrate your interest in the field.
Connect with professionals: Send personalised connection requests, explaining why you want to connect. Mention something you admire about their work or a shared interest.
Participate in webinars and virtual events: Many industries offer online events that allow you to connect with professionals from anywhere in the world. Participate actively by asking questions and engaging with other attendees.
Virtual networking allows you to connect with professionals globally and build relationships at your own pace.
Final Thoughts: Networking in a New Industry
Networking in a new industry doesn’t have to be awkward or uncomfortable. By doing your research, leveraging your existing network, attending events, offering value, and building authentic relationships, you can connect with professionals who will help you navigate your new field with confidence.
Remember, networking is about more than just making connections. It’s about building relationships that are mutually beneficial. With patience, authenticity, and a willingness to learn, you can successfully network your way into a new industry and thrive in your career transition.
For more insights and strategies to advance your career, register here and be sure to check out our YouTube channel.
