Is earning £100,000 a year worth it if it costs you your time, energy, and peace of mind? This blog explores the trade-off between income, work-life balance, and wellbeing — and why more professionals are rethinking what “success” really means. Drawing on research from behavioural economics and real-world examples from the UK tax system, it examines how salary thresholds, flexible work, and relocation choices can all shape the true value of your time. Whether you’re chasing a six-figure salary or seeking a better balance, this piece helps you reflect on what wealth really means — and how to find your own point of equilibrium between money and life.

Why does shopping feel so good — even when we know we shouldn’t? In this blog, we explore the neuroscience and behavioural psychology behind impulsive spending, including how dopamine, emotional triggers, and cognitive biases like present bias shape our financial habits. With insights from academic research and practical tips to regain control, this piece offers a deeper look into how to break the cycle of emotional spending and make choices that truly align with your goals.