The Dopamine Trap: Why Spending Feels Good

Why does shopping feel so good — even when we know we shouldn’t? In this blog, we explore the neuroscience and behavioural psychology behind impulsive spending, including how dopamine, emotional triggers, and cognitive biases like present bias shape our financial habits. With insights from academic research and practical tips to regain control, this piece offers a deeper look into how to break the cycle of emotional spending and make choices that truly align with your goals.